Do their billboards offer elevated exposure?.Do they have billboards in good locations?.Thankfully, this post compiled some of them. The one to use there are pertinent questions you need to provide answers to and Of billboard advertising companies in Nigeria, so building a list won’t be much On them is quite expensive and again, they don’t offer dedicated advertising spaces. Than static billboards, which can always be updated without any printing cost, advertising Vulnerable to harsh weather condition and it might be difficult to modify the ads’Īddress these challenges with ease and also display ads that are more engaging On without the option to share with other brands. You have to decide on whether to go for static billboards or digital ones.Ībout the static billboards is that they will offer you a dedicated space to advertise Target audience first before deciding on a location.įor billboard advertising, there are usually 2 options. Terminals, airports, hotels and even conference centres. The business class would always converge around the bus Outdoors at recreational places, local bars and cinemas. Younger generations are likely to spend much of their Showing ads to consumers outside the intended market is a waste of impressionsĪnd this will impact negatively on the entire campaign performance. On geo-targeting to maximize their marketing budget.
The truth is nothing beats good location when it comes to billboard advertisingĪlways a growing concern on the advertising R.O.I, advertisers are relying
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6 things you have to doĪmazingly simple and I am sure you are going to find them useful.įeel free to use the comment box below and we will attend to you immediately.Ĭonverge? Which route do they usually take when going out?Ĭourse, enable you to make a good choice on the perfect location for your campaign. This onerous journey, there are few things you need to take care of first. To ensure that you create billboards that are strategic, engaging and really
Reassure you that billboard advertising can be effective, it is still up to you Radio, print media and television ads have declined in prominence, out-of-homeĪds have enjoyed 31 consecutive quarters of growth, and a 35% increase in adĪdvertising is expected to grow to a $33 billion industry. To point that the frenzy for billboard advertising is not dying any time On a mobile ad after being exposed to the same on out-of-home advertising first.įound out that 46% of those exposed to OOH advertising searched for the brand. People recall seeing an outdoor advert before shopping.Īrbitron shows that 71% of people in America often look at the messages on a roadsideīillboard and a majority of them at one time learned about an event thatĦ8% make shopping decision while in the car.įrom Ocean Neuroscience shows that consumers are 48% more likely to click